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Consumer India has 14 ratings and 3 reviews. A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha. Consumer India is a must-read for those who want to understand the cultural Dheeraj Sinha is currently chief strategy officer at Bates India (a WPP Group. Dheeraj Sinha’s intelligencevividly illuminates the intersection of culture Consumer India is a must-read for those who want tounderstand the.

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Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture.

Consumer India: Inside the Indian Mind and Wallet

His writing simultaneously reflects him as a ” sutradaar ” telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the ” computerji ” he describes here. It does not just map mindset A consuumer insightful account of one of the most significant transformations in the world today. This book boldly attempts to bring it all together, to see it from an India lens, to see the one-ness in it.

Published February 8th by Wiley first published January 1st Building Youth Brands in a Youthful Country. He lives in Mumbai with his wife and five-year-old ibdia.

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India Reloaded: Inside India’s Resurgent Consumer Market – Wikipedia

Retrieved from ” https: Enjoy the ride on Dheeraj’s time machine! Vinod marked it as to-read Jun 20, Srinivas Kadavoeena marked it as to-read Mar 26, Devdutt Kaushal marked it as to-read Dheerj 14, This is a must-have for successful businesses – the cultural compass of new India. To ask other readers questions about Consumer Indiaplease sign up. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where “and” trumps “or. May 06, Mike Miller rated it it was amazing.

Dheeraj Sinha’s intelligence vividly illuminates dhreraj intersection of culture and commerce in New India.

Consumer India: Inside the Indian Mind and Wallet by Dheeraj Sinha

Darcybae marked it as to-read Apr 01, Account Options Sign in. Description A richly insightful account of one of the most significant transformations in the world today. Other editions – View all Consumer India: Return to Book Page.

Inside the Indian Mind and Wallet. Prashanth Jnanendra marked it as to-read Dec 25, The Cultural Circuitry of Technology Products. In the book Sinha reviews data from several outlets in order to examine success in the Indian consumer market. This makes India look even more difficult market than it is. Enjoy the ride on Dheeraj’s timemachine!

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Kalpana Sampathkumar marked it as to-read Apr 01, The examples in the book help you relate to the on ground realities and challenges for brands. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Thanks for telling us about the problem. Ankit Sharma rated it liked it Nov 05, Books by Dheeraj Sinha. India in many ways is a “Nation of Nations. Entertainment for the Taste Buds. Archit Raheja marked it as to-read Feb 28, Enjoy the ride on Dheeraj’s time machine!

Want to Read saving…. Would you like to change to the site? Every marketeer should keep this book on his office desk as a ready reckoner. bh

He holds a postgraduate degree in communications and a graduate degree in economics. This article needs additional citations for verification. Goodreads helps you keep track of books you want to read.